InnerOrigin: Paving the Way for Accessible Wellbeing
InnerOrigin’s pop up store in Manly, the unique concept of Sally-Anne Ferguson, has opened the door to accessible wellbeing to the masses.
The flagship stores, set to pop up in and around Australia, mean that the public can try products before they buy. The general consensus is that individuals hesitate to buy products from online stores because they have yet to try them. At Inner Origin, customers can sample a product before putting in their online order with the brand.
Try Before You Buy
The current pop up store is open for a limited time on Sydney’s Northern Beaches. It’s Australia’s first ever touch, learn, order (TLO) store where you can sample products and buy on the day. If you’re keen on your purchases, which I’m sure you will be, then you can make the move to online shopping, resting assuredly that you like what you’ll get.
The versatile range of products spans children’s organic food produce, to hair and beauty, cosmetics and pet grooming. Nothing has been forgotten on the hunt to provide a full audit of your lifestyle needs. You can even ask questions and find out more about the products that inspire you. I certainly did and was fortunate to try the amazing and versatile superfood product from DEW beauty food. I used their matcha mint as a facemask, which was doubly good since I could eat it too. Yum Yum!
Most people know that I am a lover of beauty products, so getting to try the Nahaia Active range by Kiwi naturopath, Nahaia Russ, was particularly good. Active ingredients that keep you looking young without the harmful chemicals, are certainly the way forward.
Health and Wellness Advocates Make Their Mark
Sally-Anne’s team include lifestyle gurus that also mark their seal of approval. Ambassadors of the brand include Therese Kerr and David “Avocado” Wolfe, as well as renowned medical consultants. The concept was forged by Sally-Anne to fill a need for online store owners to have a social presence that allowed them to engage with their customers. This is something that is lacking for organic online stores who wouldn’t want to risk paying extortionate overheads. The TLO service offered by the InnerOrigin model allows consumers to sample products and seek advice from product experts. At the flagship store in Manly, customers can meet and greet the founders of these products, providing a valuable service whereby founders can spark valuable relationships with potential consumers. A brand is more than a product, after all. It encompasses the founder’s personality. Customers certainly get to feel their presence and authenticity at InnerOrigin.